Exploring The Impact Of Wellness & Fitness Boom On Women’s Apparel

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As wellness becomes increasingly important to consumers, apparel brands and retailers are finding new ways to complement their desired holistic and wellness experience. There are plenty of ways to integrate health and fitness into existing strategies, but a few brands are leading the pack with innovative and inventive retail activations.

PSFK now presents Exploring The Impact Of Wellness & Fitness Boom On Women’s Apparel, a research paper that features best-in-class examples and trends in the lifestyle space. This report highlights how brands are helping consumers achieve their wellness goals and showcase their healthy lifestyles, from collaborating with boutique fitness studios to designing with innovative performance-enhancing technology.

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