Kate Ivey’s recipe for a healthy lifestyle part of supermarket chain challenge

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Kate Ivey is seen working out in the Mackenzie in May last year. (File photo).

MYTCHALL BRANSGROVE/FAIRFAX NZ

Kate Ivey is seen working out in the Mackenzie in May last year. (File photo).

Kate Ivey’s recipe for a healthy lifestyle has inspired hundreds of women to get fit and eat well, with a national supermarket chain now coming on board.

The Mackenzie mother of three launched her online business Kate Ivey – Fitness, Health and Inspiration in July 2016 and since then has amassed a large following both nationally and internationally. She has now joined forces with South Island New World with a free 28 Day Challenge.

The idea, launched in all South Island New World supermarkets on July 23, has already received more than 2400 registrations.

Mackenzie fitness and lifestyle guru Kate Ivey, right, has joined forces with supermarket New World to offer a 28-day challenge getting women inspired to adopt a healthy lifestyle. She does a round of New World Timaru with checkout manager Alyce Brown.

MYTCHALL BRANSGROVE/STUFF

Mackenzie fitness and lifestyle guru Kate Ivey, right, has joined forces with supermarket New World to offer a 28-day challenge getting women inspired to adopt a healthy lifestyle. She does a round of New World Timaru with checkout manager Alyce Brown.

Women have until August 5 to take up the challenge which Ivey said includes access to her online fitness and health community DediKate, recipes and exercise tips.

READ MORE: Taking fitness to the world

Ivey said she approached the supermarket chain with the idea of creating “a challenge of some sort” and had been overwhelmed by the support the idea has received so far.

New World Timaru checkout manager Alyce Brown takes a ride through the supermarket with Kate Ivey ahead of her 28 Day Challenge.

MYTCHALL BRANSGROVE/STUFF

New World Timaru checkout manager Alyce Brown takes a ride through the supermarket with Kate Ivey ahead of her 28 Day Challenge.

“I didn’t know how popular it would be so I’m really happy.”

The challenge will take place from August 6 to September 2.

Ivey said 28 days gives people a good amount of time to adopt healthy habits and give them an insight into what they can achieve with their fitness and health.

“Hopefully a few taking part will want to stay on board.”

While the challenge is targeted at women, men are invited to take part too.

She said the project was an exciting one and a lot of planning had gone into it.

“I would love for it to go throughout New Zealand.”

Ivey and her husband, Mark, run a sheep, beef and deer farm on the shores of Lake Pukaki, near Twizel. She set up on an online fitness business as living so far away from clients she had no option but to adapt the standard template used by personal trainers who usually spend a lot of face-to-face time with their clients.

Having completed a Bachelor of Physical Education and a Bachelor of Science at Otago University, Ivey wanted to create a business to help and show other women how easy it can be to exercise with the real motivation came from her own personal weight struggle after gaining 25-30kg with each pregnancy.

She said seeing the confidence women gained from adopting healthier habits is “awesome”.

New World South Island marketing co-ordinator Claire Hawkins said the interest in the challenge has already “surpassed expectations”.

“We haven’t done a 28 day challenge like this before,” Hawkins said.

“It’s something a bit different and really cool.”

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